There are two basic options when it comes to increasing traffic to your website – Search Engine Optimization (SEO) or Pay-per-click (PPC). Singapore companies are realizing the benefits of google online marketing, particularly through search engines. These days, people are likely to visit your site through search engines than visiting it directly. For this reason, it is important for companies in Singapore to have an active presence in the search engines in order to ensure that they are in front of their target audience. But there is still a huge decision to be made whether to use SEO or PPC to get more visitors to your site. Whether you opt for SEO or PPC program will depend on a few things.
What’s the different between SEO and PPC?
These days, customers are feeling a push towards the Internet and for good reasons. More than 80% of customers are shopping online, according to a number of studies. For this reason, you can’t ignore 3/4 of your visitors by not engaging in online marketing. SEO brings a synthesis to your site’s content and attracts visitors through search engine results. For your website to get displayed on these pages more often, you will need to follow SEO best practices. PPC is a bit different. It allows you to display your ads in the sponsored results section of every search engine’s results page. PPC advertising provides a unique opportunity to increase your customer base and generate leads at much lower cost.
Which of the two options is best for you?
Whether you choose to invest in SEO or PPC program will depend on your marketing approach. Assuming you are a new entrant in the market and you want establish yourself in the market fast, the easiest way to achieve this is through the use of PPC marketing. Also, PPC marketing can work for nearly any type of business. But over a long term, SEO will return more cash on your SEM investment. According to research, SEO results from a search are 8 times likely to get clicked than PPC sponsored link. Done well, both SEO and PPC can get you on top of the search engines for targeted terms and in front of your audience.
How can SEO and PPC benefit your business?
Studies indicate that an overwhelming majority of people click on the organic search results prior to clicking on a paid link on the side. This means that you get more traffic over a longer period of time. PPC’s real strengths are its expansiveness and speed. With PPC marketing, you can be up there for a numerous targeted terms within a single day. The terms, however, can cost anywhere from cents to several dollars per click. For a PPC marketing to be done appropriately, it is advised to hire a firm that will manage it 24/7. PPC marketing offer results fast, particularly when done correctly.
As you can see, both SEO and PPC marketing can benefit Singapore businesses a great deal. With SEO campaign, a new site can take up to 3 months to appear on search engines since Google takes time to index websites but the results are impressive and continuous. PPC can give an instantaneous result and is useful when launching a new website. When combined, SEO and PPC can be powerful.